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    • Home
    • Start Here
    • Discover CBLI
      • The Journey
      • Assignment Cycle
      • Reese Method
      • The System
      • Meet Rick Reese
    • Download Free Resources
    • Store
    • Contact
  • Home
  • Start Here
  • Discover CBLI
    • The Journey
    • Assignment Cycle
    • Reese Method
    • The System
    • Meet Rick Reese
  • Download Free Resources
  • Store
  • Contact

“Where I speak, people rise. Where I lead, things align.”

 — Rick Reese | Founder, Calling-Based Leadership Institute® 


 40+ Years of Leadership Experience | Retired U.S. Air Force Officer | 

Aerospace, Technology & Business Leader | Author and Founder of CBLI 

[ Take/Download the Free Assessment ]

Calling-Based Leadership helps you make sense of your life, recognize what is yours to do, and move forward with clarity, alignment, and courage.


Rick Reese

Stop Leading Without Clarity

Many leaders are capable and successful, yet still privately wonder:

  • Am I leading the right thing? 
  • Is this the assignment for me? 
  • Why does my success still feel disconnected? 
  • What should I pursue—and what should I release? 
  • What is my next purposeful move?

Discover what you are called to lead, why it matters, and what you must do next.

 You can be successful at the wrong assignment. 

Calling-Based Leadership helps you identify the leadership assignment that is truly yours—and align your life to fulfill it. 


 Calling-Based Leaderhship gives leaders clarity about what they are uniquely meant to lead—and the confidence to stop wasting time on assignments that do not belong to them. 

Know What You Are Called to Lead. Do not spend your life succeeding at an assignment that was never yours.

Calling-Based Leadership helps you clarify your unique leadership assignment, align your strengths and decisions with it, and take purposeful action that creates meaningful impact and lasting legacy.


 Clarity, Alignment, and Focused Action!

[ Take/Download the Free Assessment ]

Choose Your Path

🎓Start Your Journey

🎓Start Your Journey

 Take / Download the free leadership assessment. 

[ Take / Download the Free Leadership Assessment ]

📘Read the Books

🎓Start Your Journey

  Build your Calling-Based Leadership foundation. 

[ EXPLORE THE BOOK COLLECTION ]

🏢Transform Your Organization

🏢Transform Your Organization

- Align leaders with mission and assignment 

- Strengthen purpose-driven leadership across teams

- Convert individual capability into organizational impact

[ Schedule an Organizational Conversation ]

CBLI does not simply develop better leaders. We develop leaders who know why they lead, where they belong, and help them identify and fulfill the assignment they were uniquely designed to carry.

[ explore the assignment cycle ]

Meet Rick Reese

 Rick Reese is a retired U.S. Air Force officer, author and leadership strategist whose experience spans aerospace, defense, technology, business, government and marketplace ministry. 


Driven by the conviction that leadership is a calling, Rick developed the Calling-Based Leadership® framework to help individuals and organizations lead with greater purpose, character, and influence. Today, he partners with businesses, government agencies, military organizations, universities, nonprofits, churches, and leaders around the world to develop purpose-driven leadership that transforms people, organizations, and communities.


Lead With Purpose. Live Your Calling.

Meet Rick Reese →

Who We Serve

  • Business & Corporate Leaders
  • Military Leaders 
  • Church & Ministry Leaders 
  • Higher Education Leaders
  • Government Leaders 
  • Nonprofit Leaders
  • Sports Leaders

" Calling-Based Leadership transformed the way you view leadership—from managing people to inspiring purpose. "

" This is more than leadership training. It is a life-changing framework for becoming the leader you were created to be. "

 " Calling-Based Leadership® equips ministry leaders to lead with purpose, biblical integrity, and servant-hearted conviction. Every church and faith-based organization can benefit from this transformative framework. "

  Your Next Step Does Not Begin With More Activity. It Begins With Clarity.
Discover where you are, what may be out of alignment and what your leadership requires next. 

[ FREE LEADERSHIP DOWNLOADS ]

Copyright © 2026 Calling-Based Leadership Institute (CBLI) - All Rights Reserved.


Calling-Based Leadership® and Calling-Based Leadership Institute® (CBLI) are federally registered trademarks of RBR Consulting LLC. 

  • Home
  • Start Here
  • The Journey
  • Assignment Cycle
  • Reese Method
  • The System
  • Meet Rick Reese
  • Store
  • Contact

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